It is Toussaint Gilbert

Today we’re talking about the 3 pillars that make B2B content good.

est. 2 min read

Top Links of The Week

• How I built a $106k/mo system (SMMA)

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• Step-By-Step Guide to Signing Warm Clients to Your Agency in 2024

Deep Dive

Here are the 3 pillars that make your B2B content good

1. Value

2. Evidence

3. Storytelling

Now let’s break down all three

Value

This is simply the worth of the information you’re giving in your videos.

You want to ask yourself…

Would someone pay money for this information?

What is the dream outcome with the information i am providing?

Am I increasing the likelihood they will achieve the dream outcome?

Am I decreasing the amount of time it will take?

Am I decreasing the amount of effort and sacrifice needed?

Evidence

Here you basically just want to make sure the things you are saying are actually true and do you have evidence (from yourself or others) that your information actually yields tangible results.

Storytelling

Can you add in stories (from yourself or others) to make the information you are giving more fun and digestible?

Use experiences you have had in the past to incorporate them into your content.

Bonus

Give your market what they want, provide them the solution they need.

If you are an agency owner or a coach then it’s likely your target market just wants more appointments

In all of your content and messaging angles, base the approach off more appointments, however in the backend provide them the real tangible solutions they need.

This will hook people and draw them to your content, then allowing you to give real value and create true fans.

How I Can Help You

If you have an agency and you want to scale…

I'm currently doing free 1on1 calls where i’ll design your full business roadmap and show you how to implement the system that personally scaled me to $106k/mo

If you're curious to see if this would be a good fit, and have some spare time to give me then let's jump on a call.

​https://calendly.com/toussaintgilbert/toussaint-1-on-1

Hope you enjoyed this one,

-Toussaint