It is Toussaint Gilbert

Today we’re going to talk about the 4 principles of growth for your business and the businesses of your clients.

(est. 3 min read).

Deep Dive

In order to grow a company we need to create value in a company.

How do we do that?

In private equity there is something called the 4 buckets of value creation which are:

1. Sales & Marketing

2. Service Delivery & Retention

3. Unique Sales Proposition

4. People & Talent

In private equity they are called the “buckets” of value creation, but I’m a big fan of Ray Dalio so I call them the 4 principles of value creation.

Let’s talk about how we can utilize each of these principles

Sales & Marketing

This includes everything from lead gen, appointment booking, and sales.

To improve our marketing we want to think about the stimuli needed to get someone from seeing the ad all the way to showing up to our call.

Here’s an example of the stimuli needed for paid ads

There should be a system in place for each mini-arrow, you then place that system into your business, collect data, and optimize based on feedback.

For example, if your ads are getting tons of clicks but no one is actually booking a call, then there is likely a problem with your landing page (headline) or your belief shifting vsl.

With sales, you want to have a pre-sales process and an actual sales process.

The purpose of the pre-sales process is to get the prospect to understand your offer, build trust with you, and pre-handle potential objections.

The purpose of the sales process is to confirm their pain and ensure they believe in our thesis so they can transact us money.

Service Delivery + Retention

Here, you want to ask yourself how quick does a client get a win after paying you money.

The quicker they win, the longer they will stay.

There are also a few other things that ensure a great experience:

1. Having a solid customer journey so you and the client have ultimate clarity on next steps.

2. Smooth and seem-less onboarding process.

3. Daily & Weekly communication

These things increase the overall satisfaction of the purchasing experience for any buyer.

But most importantly, ensure your product/service is actually capable of getting results.

Unique Sales Proposition

You create a unique sales proposition by solving the full gap for your client and then adding 1 or 2 mechanisms or things that make you different from the market.

This is the first step I go over with my 1on1 clients as it is arguably the most important.

Having an amazing USP makes everything else you do in your business easy.

If you didn’t see my youtube video about How I lost $52,9k in 2 weeks, it was because I took my USP out of my front end marketing.

This meant I eliminated a big stimuli that was causing prospects to be interested in me, ultimately leading to less booked calls & less sales.

People & Talent

The same way you do outbound prospecting to get a client is the same way you find A-Player talent.

Volume + Right Channels = A Player Talent

The best things to do:

1. Utilize facebook groups (paid ones are the best)

2. Leverage your audience

3. Leverage your connections and network

4. Leverage the network of other agency owners & coaches

5. Review & interview a ridiculous amount of applicants. Volume is necessary

From there you want to sell these A players on:

1. The Dream (The bigger mission your company is trying to accomplish)

2. The Job (what does the job actually entail?)

3. Culture (what behaviors are you looking to see?)

4. Non negotiables (what is completely off limits?)

How I Can Help You

If you’re looking to build an efficient and profitable online business…

I'm currently doing walkthrough & implementation calls where i’ll design your 120 day business roadmap and show you how to implement the system that personally scaled me to $106k/mo

If you're curious to see if this would be a good fit, and have some spare time to give me then let's jump on a call.

​https://calendly.com/toussaintgilbert/toussaint-1-on-1

Hope you enjoyed this one,

-Toussaint