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How I Added 6 Figures with Content Assets
Content is King
It is Toussaint Gilbert
Today we’re going to talk about how I use content assets to add an additional multi 6 figures in cash collected to my business
(est. 2 min read).
Quote of the Day
Doctors won’t make you healthy.
Nutritionists won’t make you fit.
Teachers won’t make you smart.
Gurus won’t make you rich.
You have to take responsibility for yourself.
— Toussaint Gilbert (@iamtoussaintt)
12:49 AM • Jul 21, 2024
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Deep Dive
If you take a look at the top players, you will notice they are going 100% in on their content strategies.
As you know, I am a big fan of studying what successful people do and then implementing it myself.
Here is how I implemented content assets into my business that has already added me multiple 6 figures in yearly cash collected.
First, what are content assets?
Content assets are video assets that
Gain awareness
Nurture leads
Convert leads
Pre-handle objections
The main thing these assets will do is:
Build Trust & Authority
Quicken your sales process
Increase your value perception
Increase your influence
I’ve pretty much boiled down the cheat code of the content game into 5 simple steps
The strategy is:
1. Post clickbait viral TOF content to actually get people interested
2. In the video give true value to create fans
3. Give your fans a lead magnet as they will then go to your mechanism of owning attention. This can be a skool community or newsletter.
4. Turn fans into hot leads through talking about social proof of your mechanism such as case studies and results
5. Hot leads then get on a call and convert.
This strategy is simply a cheat code.
The only thing I can say is actually have a product that provides real value and don’t scam people.
If I didn’t have one of the best products on the market and work hours every single day to improve it, then this would be unfair to the market.
This is by far the best strategy for obtaining new warm clients in 2024.
How I Can Help You
If you like this newsletter and want to work with me, then I have an offer for you…
I'm currently doing free walkthrough & implementation calls.
At the very least you will have a walkthrough of how to implement the leveraged consultant funnel that has personally scaled me to $106k/mo as well as a step by step guide of what you need to do every single day to achieve success with your business.

If you're curious to see if this would be a good fit, and have some spare time to give me then let's jump on a call.
https://calendly.com/toussaintgilbert/toussaint-1-on-1
Hope you enjoyed this one,
-Toussaint
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