It is Toussaint Gilbert

Today we’re going to talk about how to build a 7 figure solution by leveraging consumer choice theory.

(est. 2 min read).

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Deep Dive

If we’re going to utilize consumer choice theory we first need to understand what it is…

Consumer choice theory defines how a buyer makes a purchasing decision based on how they perceive the value of your product/service.

Basically a consumer will pay more for something that is more valuable to their current situation.

How does this work?

Contrary to what most people believe, our business is NOT selling a service or system that we build for clients.

We are selling solutions.

We are bridging the gap between current situations and end goals

Ex:

Consumers are always thinking of the utility of our solutions

Utility means the usefulness and value that a certain solution brings them.

For example, our solution to a certain problem in our system may be more valuable to them than other solutions we provide.

Such as a client needing more help with appt booking and sales than offer creation and talent sourcing.

If you add up the marginal value of each solution, you will then get the total value your solution provides.

Our goal is to make the total value of our solution more than the price we ask.

This makes the purchasing decision a no brainer for our clients.

No one will ever buy from you if the price is more than the value they receive.

We want to make our high ticket price look insignificant when compared to the value we deliver.

When you deliver more value than the price you ask, your bank account will reflect it:

It is best to solve the full gap for your client as certain aspects of your solution may be more valuable than others.

And one aspect may even be enough for them to purchase.

How I Can Help

If you like this information and would like a FREE 1on1 call where I’ll personally identify the gaps in your active/aspiring agency and give you advice & clarity on your active/aspiring agency
(no courses, no group calls) 👉  Find a slot to speak with me here.

Hope you enjoyed this one,

-Toussaint