You can work hard at anything but that doesn’t mean it will give you useful progress.

This is the delusion of hard work.

You can put 4 years of work into getting a degree.

You can put 10 years of work into climbing a corporate ladder.

And still, you won’t be paid anywhere close to what you want.

So, rather than doing what will actually make you successful, you whine and complain.

Labor says that you should be paid for the amount of work you do.

Money says that you will be paid for the amount of value you create.

Money is a unit of value. Value is a measure of how much people care about what you do.

How valuable you are = the magnitude of problems you solve, the results of the solutions you create, and your ability to get people to care about your creation.

The highest-paid earners are innovators.

The highest-paid earners have the traits that allow them to succeed in any environment.

These traits make someone irreplaceable:

• Self-experimentation – how to solve complex problems through trial and error and come to your own conclusions.

• Self-reflection – how to understand the motives of your mind, so you can understand the motives of others.

• Self-development – cultivating a valuable mindset and skillset that can help others.

• Self-reliance – how to get what you want by taking responsibility for the outcome of your life.

• Self-education – the ability to gather, make sense of, and utilize information on an unknown subject.

• Self-mastery – an unwavering dedication to the process of navigating reality.

If you master yourself, you master the world.

How to succeed with less work

My online business currently makes me $5k/day.

Here are the 3 next things i’ll be doing to scale while allowing leverage to do it’s job.

1. Talent Acquisition

To scale and provide serious value, you must have a dangerous team.

A business is only a result of the brains at the top. When you start you will likely only be good at 1-2 things.

Once you start bringing in sufficient revenue it is time to hire the people who do what you can't do better than you.

At first you may just hire anybody (a dangerous mistake) Hiring "just anybody" to fit the role will give you short term relief as you now have less work to fulfill and someone else can take care of it.

Long term this is your biggest mistake. You will quickly begin to notice that the lackluster individuals you hired make plenty of mistakes. Whether small or big, the mistakes they make can be crucial.

Not only will YOU be able to tell they aren't providing your company value, but your clients will complain.

2. Case Studies

At a larger level it is important you build an absurd vault of case studies.

Case studies and client results are what separate the little guys from the big dogs.

Once you have a consistent and predictable way to land clients focus on client results and get great case studies.

Why?

You build an endless loop of:

Case study --> Client --> Case study --> Client

Clients get you case studies. Case studies get you MORE CLIENTS!

Fantastic.

3. Content Creation

Youtube is the place you go when you one to put one in and infinite returns out.

My videos get anywhere from 30-60 views on average.

However, I have closed 8 clients from my youtube channel.

2 of these clients came from one single video that only had 30 views.

Needless to say, posting content works.

It is the ultimate leveraged activity as your content can be viewed an unlimited amount of times and repurposed many different ways.

Needless to say, all these activities are leveraged.

The inputs aren’t linear to the outputs/returns I get from performing these actions.

These are the actions you need to make in your life.

Hope you enjoyed this one

-Toussaint