In case you haven’t felt it yet, it’s not 2020 or 2021 anymore.

We’re in a time where the top 20% are collecting most of the revenue and the bottom 80%(you) can’t even make 10k/month.

Want to know what’s even worse?

The people who were in the top 20% 2 years ago are now in the bottom 80%, meaning they’re struggling to generate $50k/month without having to spend a ridiculous amount of money on acquisition.

The Rules To Follow

I’m writing this to give you a heads up but most importantly to give you the road map of reducing risk in your company and avoid going out of business.

Here are the rules you must follow:

1) Forget The One Product Rule

If you’ve made your first 100k/month+ with one offer, it’s time to diversify your source of revenue in your company.

Terrible coaches are coaching coaches trying to tell you that you should only sell one thing and make it as expensive as possible.

Let me ask you a question…

What happens when people can’t afford your one offer?

What happens if cold traffic doesn’t trust you enough to exchange $10k-$20k for your solution?

What happens when you’ve exhausted your warm audience?

Do you quit?

Most people will because they can’t think for themselves.

Here’s the solution:

Diversify your source of revenue by introducing more products (mainly leveraged products that have zero marginal cost of replication).

The benefit of doing this is that it allows you to increase revenue but most importantly it allows for more people to be willing to experience your insight and service.

You’re lowering the bar of entry & building a bigger customer base who will eventually want more if you help solve their current problems.

2) Build Distribution Networks

Become a tiktoker.

Become a YouTuber.

Learn how to get an audience organically. Immediately.

In case you haven’t noticed, the largest brands doing big numbers —> revenue, profits, etc. are mostly coming from personal brands.

Andrew Tate showed the potential of his strategy: He built an 8 figure per month business in the blink of an eye.

Alex Hormozi quit being the king of advertising to become a content creator

The outcome?

Multiple 9 figure portfolio companies.

Iman Gadzhi stopped advertising his “high school drop out story” and instead he went all in on creating organic content (Shorts and Youtube)

The outcome?

A multiple 8 figure course in sales and his education platform which will eventually be worth $100Ms+

Do you see the trend?

Anyone with an audience is experiencing the realm of infinite returns.

You can leverage media to create an audience that would normally pay for such value.

The more good will you create by providing immense value online -The more you can pull from it.

The “cost” to create good will with one person is the same as creating good will in 10,000 people or 10 million.

Do you understand?

If you don’t, pay attention to this example:

Let’s say you’re creating one home - which costs you $100k to build.

Then you give it away for free to one person, and sell that one person lawn mowing services.

How willing do you think that person would be to give you $100/week to cut the grass of the home you just gave them for FREE.

They’d be THRILLED.

But it wouldn’t get you to the realm of infinite returns would it? Making your $100k back from selling $100/week services would be pretty hard…

But, in the online world, all you have to do is replace the “home” with a “video”.

Then give $100k worth of experiences/solutions/insights for free.

The only difference is: It’s not just limited to only one person…

You’re effecting THOUSANDS or even MILLIONS.

Now you’ve given a valuable solution in a video (home) to thousands/millions of people who you can now offer lawn mowing services to…

How happy would they be to spend money on “lawn mowing services” after all you’ve done for them?

This is how you get to jump into the realm of infinite returns.

Create something once, make sure it’s really valuable (almost like offering a free home to live in for a homeless person type of value).

If it’s good enough, people will find it.

Once you have hundreds/thousands of people who have taken your value, offer to cut their grass for a fee.

Hope you enjoyed.

Toussaint Gilbert