It is Toussaint Gilbert

In todays letter we’re going to talk about the radio station WII-FM... (est. 2 min read)

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Deep Dive

Everybody you know is tuned into radio station WII-FM

“Whats In It For Me”

Whenever you’re talking to a lead or about to do a business deal, the prospect is constantly thinking “ok, what am I going to get out of this”

And this begins from when they see you’re ad, content, or outreach

to when they book a call to speak with you

to when they pay your invoice and sign your contract.

This happens in almost all your day to day living encounters as well.

So here’s the cheat code…

Whenever interacting with people think about their gain and their benefit.

Not only is this going to make your life much better but a lot of people are going to want you.

Your friends are going to want to be with you.

Your leads are going to want to do business with you.

This is exactly what i’ve solved for in step 1 of the Leveraged Consultant Funnel

most businesses simply don’t think about their clients enough.

So we make an offer to solve each core problem that businesses typically face.

You see, most people only solve one to three problems for businesses and think it’s enough.

Then they wonder why it takes them so much effort to get clients and the clients they do get churn quick and don’t get consistent results.

Their solution typically looks like this:

I used to do the exact same thing.

The crazy thing is as soon as I changed this and started solving the full gap for my clients I made $6.5k in the last 2 weeks of November alone.

Most services are the same thing over and over again and we realized prospects don’t respond well to that.

If your service, pitch, and offer are all the same leads will treat you as a commodity and stall the sales conversation.

They’ve seen it a million times. They’re tired. And that closes them off to any help you might be able to offer (however effective).

Whereas solving the full gap signals to prospects:

“I know and understand your situation and can get you to your dream destination”

This interrupts the pattern they have in their head.

Which gets their mind away from “who is this guy and what’s he trying to sell me?”

And gets their mind towards “I wonder if this guy can help me.”

Because the problem is rarely your niche, business, saturation, pricing, or any of that

The problem is how you are perceived in a market full of red.

Toussaint

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. You can schedule a call and apply for access to my 1on1 systems & implementation program where we guarantee to add $25k/mo to your bottom line using the proven systems that allowed me to scale to $106kk/mo here

2. You can just reply to this email.

I reply to absolutely everybody who replies to me.

Hope you enjoyed this one,

-Toussaint