- Toussaint Gilbert
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- How I Applied Leverage in My B2B Agency
How I Applied Leverage in My B2B Agency
The world is no longer rich vs. poor...
It is Toussaint Gilbert
Today we’re going to talk about how to apply leverage into your business to maximize output as quickly as possible.
(est. 2 min read).
DISCLAIMER: The following information may be right, it may be wrong. I don’t know. I am simply just giving you a piece of information that helped me scale to $106k per month in hopes that it makes you more money as well
Deep Dive
The world is no longer rich versus poor or black versus white
The game is now leveraged versus un-leveraged.
In order to create a fortune, we need leverage.
You will never get rich renting out your time
When you work a job the ratio between time and money is 1:1
If you put 1 hour of work in, you get $15 back. There’s no way around this.
So what we want to do is increase the discrepancy between effort we put in and the outcome we get.
We understand that all business is, is an expression of inputs and outputs.
Now, let’s talk about how to get more out of every single action we take in our business.
In our business we will get the most noticeable outcomes when giving inputs toward our
Acquisition Processes
Sales & Conversion Processes
Delivery Processes
So simply by spending time working on these things, we will get the most return on investment in our business.
But how do we gain leverage on the most important activities?
The three broad classes of leverage are:
Labor ~ Other humans working for you
Money ~ When you make a decision, you multiply it with money.
Code/Media ~ Something that has no marginal cost of replication
These three forms of leverage allow you to maximize your output on your time.
In order to gain leverage on the most leveraged activities, we must apply one of the classes of leverage.
The input of acquisition is attention, the output is a booked appointment.
So we want to apply leverage in the activity of generating attention.
For example, hiring VA’s to do our outreach will apply the use of labor towards acquisition processes.
and spending money on ads allows us to leverage money + code/media towards our acquisition processes..
This is how you gain leverage on the most important tasks in your business and it is the quickest way to bridge the gap between you and your competition.
How I can help
If you like this information and would like to work together 1-on-1
(no courses, no group calls)
Allow me to do the following:
1. Let me productize your offer and help you build a full solution for your market
2. Turn it into something tangible that we can build and outline once and repeat for every single customer.
3. For a high ticket price ($5k-$15k+).
4. We’ll build out your full acquisition system so you can consistently hit the KPIs you need to sign clients effortlessly.
5. We’ll build your backend systems, infrastructure, and operations so you can wake up to stripe notifications before breakfast.
6. I only get paid when you make money (Allow me to become your partner).
If this sounds interesting -> Find a slot to speak with me here.
The Process:
I'm currently doing walkthrough & implementation calls where i’ll design your 120 day business roadmap and show you how to implement the system that personally scaled me to $106k/mo
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- If it makes sense for you and you want to partner together, let’s get started by building out the foundational infrastructure of your company.
Hope you enjoyed this one,
-Toussaint
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