How To Create B2B Content

Content is King

It is Toussaint Gilbert

Today we’re going to talk about how I use content assets to add an additional multi 6 figures in cash collected to my business

(est. 2 min read).

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Deep Dive

If you take a look at the top players, you will notice they are going 100% in on their content strategies.

As you know, I am a big fan of studying what successful people do and then implementing it myself.

Here is how I implemented content assets into my business that has already added me multiple 6 figures in yearly cash collected.

First, what are content assets?

Content assets are video assets that

  • Gain awareness

  • Nurture leads

  • Convert leads

  • Pre-handle objections

The main thing these assets will do is:

  • Build Trust & Authority

  • Quicken your sales process

  • Increase your value perception

  • Increase your influence

I’ve pretty much boiled down the cheat code of the content game into 5 simple steps

The strategy is:

1. Post clickbait viral TOF content to actually get people interested

2. In the video give true value to create fans

3. Give your fans a lead magnet as they will then go to your mechanism of owning attention. This can be a skool community or newsletter.

4. Turn fans into hot leads through talking about social proof of your mechanism such as case studies and results

5. Hot leads then get on a call and convert.

This strategy is simply a cheat code.

The only thing I can say is actually have a product that provides real value and don’t scam people.

If I didn’t have one of the best products on the market and work hours every single day to improve it, then this would be unfair to the market.

This is by far the best strategy for obtaining new warm clients in 2024.


How I Can Help You

If you’re ready to actually make this “agency thing” actually work…

Please allow me to do the following:

1. Let me productize your offer and help you build a full solution for your market  
2. Turn it into something tangible that we can build and outline once and repeat for every single customer.
3. For a high ticket price ($5k-$15k+).  
4. We’ll build out your full acquisition system so you can consistently hit the KPIs you need to sign clients effortlessly.
5. We’ll build your backend systems, infrastructure, and operations so you can wake up to stripe notifications before breakfast.  
6. I only get paid when you make money (Allow me to become your partner).  

If this sounds interesting -> Find a slot to speak with me here.

The Process:

I'm currently doing walkthrough & implementation calls where i’ll design your 120 day business roadmap and show you how to implement the system that personally scaled me to $106k/mo

- If it makes sense for you and you want to partner together, let’s get started by building out the foundational infrastructure of your company.

Hope you enjoyed this one,

-Toussaint

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