It is Toussaint Gilbert

Today we’re talking about creating truly irresistible offers.

est. 1.5 min read

Deep Dive

Here are the pieces needed to create a truly irresistible offer

1. Pain

2. Specific Solution

3. Differentiated Positioning

4. Results & Benefits

5. Value

6. Risk Reversal

7. Social Proof

Let’s expand on each.

With pain you want to make it clear you understand your markets situation, pain, and challenges. You also want to address these head on.

Specific solution means you show you have a specific solution that addresses your markets pains and gets them to their goals. It should be extremely clear what you do and it should feel like its specifically designed for them.

Differentiated positioning means you have a strategic way of positioning your company in your market that shows you’re different and substantially better than any other option.

When it comes to Results & Benefits it should be extremely clear what they will receive. Both tangible benefits and the results.

The perceived and actual Value should always be substantially higher than the price. This will make your offer a complete no-brainer to the target audience.

When it comes to guarantees and Risk Reversals you need to understand that when people decide to work with your business they take on risk. You want to take away risk completely by addressing their biggest fear. Most of the time the biggest fear is they will lose money by working with you.

With Social Proof you basically want to have many different examples of people that are relatable to your typical buyer. People want to be able to envision themselves in your testimonials, see it will work, then they will buy.

Hope you enjoyed this email and make some money with it.

How I Can Help?

Currently doing FREE 1on1 Consultations where i’ll help you with the following:

1. Let me productize your offer and help you build a full solution for your market  
2. Turn it into something tangible that we can build and outline once and repeat for every single customer.
3. For a high ticket price ($5k-$15k+).  
4. We’ll build out your full acquisition system so you can consistently hit the KPIs you need to sign clients effortlessly.
5. We’ll build your backend systems, service delivery, infrastructure, and operations so you can wake up to stripe notifications before breakfast.    

If this sounds interesting -> Find a slot to speak with me here.

The Process:

This will be done on a FREE 1on1 call where I’ll personally identify the gaps in your active/aspiring agency and give you advice & clarity on what you need to do to scale (no courses, no group calls)

- If it makes sense for you and you want to partner together, let’s get started by building out the foundational infrastructure of your company.

Hope you enjoyed this one,

-Toussaint