Leverage - Revenue Level: $10 - $50K / Month

It’s Toussaint Gilbert

Today I’m going to talk about what it feels like to be at $10k to 50k per month and the real issues that come with this revenue level

(est. 2 min read).

What it feels like:

You have some traction but it can feel like you’re still living from sale to sale - especially if you have a client based business with only a handful of sales

(5 - 20 new sales coming in every month.)

You want to grow to the next level but you know you need to change your approach.

You’re on a hamster wheel in terms of the operations of the business - the more clients you get - the faster it turns.

Your social life is being completely sacrificed at certain times.

Why it’s Important to Scale Beyond $50K / Month:

Getting a business up to $20K+ per month is a great feeling however you’ll probably be working a lot and any time you take your eye off the ball you’ll notice an immediate dip.

To build real wealth and an asset that you own instead of it owning you… You’ll need cash flow to invest into software, automation, outsourcing and delegation so you can leverage yourself. You’ll eventually need to build a team of people, tools and resources around you.

$50K + per month is an abundant place to do that.

The Real Challenge:

‘What got you to where you are, will not get you to where you’re going’ -

The systems that you’ve been on reliant on will need to be thrown onto the fire - you’ll need to transcend them and build on top of them if you want to scale.

The Big Problem:

The big problem with this revenue level is that your front end marketing isn’t exactly completely systemized or automated.

You are probably heavily involved somewhere in your lead gen, lead management, appointment booking, appointment management, sales calls, sales management

Whilst it’s great you finally got your marketing & sales working- there are huge volumes of manual human energy that goes into this. It’s simply not scalable.

‘What got you to where you are, won’t get you to where you’re going…’

Secondly you are still probably are very involved in the delivery of your product or service.

For every customer or client that come onboard you’ll probably have a chunk of work you need to do.

You haven’t automated your onboarding

You haven’t automated certain aspects of your delivery

(negative points if you don’t have a consistent and repeatable delivery model and you have to personalize your delivery for each client)

You’re probably already working 50+ hours per week.

You can’t simply scale up 5x on your hours to go from $10K to $50K / month.

And this is where business owners get tripped up…

The common thinking is this:

‘Ok I’m at $10K - $20K/month now - if I could just duplicate myself I’ll be able to double or triple my income….

I’ll just hire some team members I’ll be able to scale up…’

Here is the problem.

In a small business good, talented team members are much harder to hire because if they wanted the responsibility of creating an extra $10 - $20K / month they would start their own business and keep the profits.

You’re in a situation where you can’t work more, and you realistically can’t duplicate yourself in a consistent way.

Your business is too reliant on manual human energy - which is finite, draining, hard to replicate, inconsistent, perishable and expensive.

So what do you need?

Leverage.

How to Get ‘Leverage’ and Move into the Scale Stage

The solution here is to understand how to Leverage up your time to produce more output per unit of input.

It’s the age old question that has perplexed entrepreneurs for thousands of years…

‘How can you do more with less?'

Here are the two primary ways to do this;

1. Leverage Your Product Delivery - 

   Step away from the operational side of delivering your product.

   
   If you need to outsource some elements of your delivery - do that.
   
   If you run an agency make sure you’re using a Leveraged Consultant Offer that utilizes both Coached & Agency elements which require significantly less time & energy input.
   

2. Automate Your Lead Generation - 
   
   Move from the manual human energy systems of relying on referrals,
   
   making cold calls, manual outreach and networking and transition to building a list with ads.
   
   Build yourself an automated funnel like the Leveraged Consultant Funnel that takes potential clients through a journey to get to know you, like you, and trust you before doing business with you.
   

The name of the game here is systems.

- Toussaint