- Toussaint Gilbert
- Posts
- How I lost $1499
How I lost $1499
smh.
I’ll admit it
I was sold the dream
Endless scrolling on instagram and seeing countless motivational videos,
Led me to believe that getting rich was the way to go.
After falling for Iman Gadzhis trap and buying his overpriced course,
I got into the whole “agency” industry.
And with that came many,
And I mean MANY months of failures, mistakes and wrong decisions.
I couldn’t scale my agency.
No matter how hard I tried,
No matter how many cold emails I sent,
No matter how many free trials I offered,
“Just do more outreach”
It wasn’t working.
Yes more outreach and getting people to know about you is the right approach,
But not when you're in an outdated business model trying to sell a poopy offer.
Trying to do more outreach running a shitty model is like putting a band-aid on a bullet wound.
But still, the online influencers told me to NEVER quit.
When things get hard you have to try HARDER.
So I sent 5,000 cold emails.
I got some responses.
Most from people telling me to
“fuck off”
And
“I checked your website you look like a little kid, who let you start a business”
But no closed deals.
It even got so bad, that I had to price my service at $350/mo,
I could’ve made more working at McDonald’s
I felt lost,
I felt alone,
And I didn’t know what to do.
All the mainstream advice from all the gurus didn’t help either,
I know that you can relate to this.
So I tried analyzing the big guys in my industry,
I didn’t wanna reinvent the wheel so I just looked at what already worked.
After doing some research, I noticed the same pattern over and over again…
Everyone had the same exact steps.
I found my solution.
I implemented it straight into my own agency, and voila!
$6.5K/mo
Then $20k/mo
Then $40k/mo
Then $106k/mo

Here’s exactly how I did it:
#1 Step - Brain dead offer
You have to create an offer that the client can’t resist.
Most of my clients can’t say no to my offer, because I’m simply giving them so much value in return.
#2 Step - Content Assets
If you do this right, this can literally pre-sell any client and get you at least a 50% conversion rate on your sales calls.
I’m talking about making organic content where you shift the beliefs,
And turn any cold lead into a fire hot lead.
#3 Step - Leveraged Acquisition
Now this is gonna take you to Dubai, Maldives, Spain anywhere in the world,
So listen closely.
In order to make the lead go from freezing cold to piping hot,
You have to make them go through a funnel,
Which is proven to take them from point A to point B and hop on a call pre-sold and educated.
#4 Step - Leveraged Fulfillment
If you want to work just 10h/week but still make 6 figures a month,
You need to have a highly talented team, which takes care of the fulfillment.
This way you can make the most amount of money possible while also having free time.
#5 Step - Scale
Scaling simply means have to increase the volume of whatever you're doing.
Increase the inputs to get more outputs.
You keep increasing the inputs until you reach your next bottleneck.
then tackle the bottleneck head on from there.
This is how you reach 7-8 figures.
If you want a full 58 page in depth guide with more details on each of these steps, just reply to this email with the word “Leverage”
- Toussaint