It’s Toussaint Gilbert

In this email we’ll talk about how to understand and utilize price to increase your growth.

(est. 2 min read).

Deep Dive

I get a lot of questions from people asking, “what should I price my services at” and “how much should I charge my clients”

But the thing is, prices in a market economy are not simply numbers that we just pull out of our ass and say “this is my price”

The truth is, yes, you can price your SMMA services at whatever you want.

However, those prices will only become a reality if your market is willing to pay for them.

-and this depends not on what price you chose, but how much your market actually wants what you have to offer as well as the price other providers are charging for the same thing.

So here’s the truth, even if you provide something that’s worth $100 to your clients, and try to sell it for $80, people still won’t buy from you if another provider offers the same thing for $70.

This means competition in your market is what limits how much anyone can charge and still make a profit.

Now, let’s think about something. . . .

Let’s say we go to our local grocery store and we want to purchase cheese, but it turns out they’re all sold out.

What does this mean?

This is simple supply and demand.

There is more demand for cheese than the store can supply

What happens next?

The store then has to raise the price of the cheese to add friction to the purchasers so that they can balance out the demand and not cause a supply chain shortage.

Now, imagine if your SMMA services had that much demand where you were forced to raise your prices to keep up with your competitors.

This is exactly what happened with Abdou.

He implemented the new system I provided him and started closing a lot more deals than he was used to.

This caused him to get stressed and worry about whether he could handle all these clients,

which then caused him to want to shut down his entire acquisition (marketing & sales).

However, the truth in this scenario is that easy closes just mean demand for the offer we created outweighs the supply he currently has.

In order to add friction to the demand, we simple increase the price to balance the market.

Now, of course there are certain situations where lower prices benefit the business better and they have the infrastructure to handle the demand.

However, this wasn’t the case.

Now, the real question is how did we position ourselves in a saturated market to where us as the service provider actually has control to charge whatever price we want.

This is why in 2025 you can not sell the same thing as everybody else.

There is simply no other option.

If you want to become wealthy in 2025, you have to escape the rat race of commoditization.

P.S.

Currently doing FREE 1on1 Consultations where i’ll help you identify gaps in your business (offer, leads, appts, sales, fulfillment, and building systems).

If this sounds interesting -> Find a slot to speak with me here.

The Process:

This will be done on a FREE 1on1 call where I’ll personally identify the gaps in your active/aspiring agency and give you advice & clarity on what you need to do to scale (no courses, no group calls)

Hope you enjoyed this one,

-Toussaint