Many business owners find themselves stuck in a loop.

They work harder and harder but don't see the growth they desire.

Here's the truth - working more won't solve the problem.

Brute force can get you from 0 to 1, but not from 1 to 10.

So how can you "do more" without working more?

You need leverage.

My favorite form of leverage is creating a flywheel for your business.

• Each happy customer you have brings in even more customers

• Each piece of content you make is repurposed into 8+ different pieces of content

• Each post you make on social media reaches more and more people automatically

• Each advertising dollar adds people to your email list (platform you own) rather than just a lead that may or may not buy (wasted dollars)

You want your business to be able to grow on its own, without the founder.

Of course you cant do this if you’re going from 0-1, brute force is required.

But if your trying to go for 1-10 or reach the next goal, working as hard as possible likely isn’t the answer.

How do I use leverage?

Here i’m going to go over what I do which helps promote leverage in my business.

1/ Client Results

Not every client you get is going to succeed.

Not every client you get is going to fail.

However, whenever you see success in any of your clients… Leverage it.

Screenshot it and post it on your socials, ask them for a testimonial video, or get on a call with them to talk about their results so far.

Getting clients can be hard, so you need to leverage each and every client you have as much as possible in order to get more clients.

People will buy from you if they see sufficient evidence that you help people just like them.

2/ Promoting and repurposing content

You NEED to post content.

Especially on youtube.

I made one video that only got 30 views but it got my 2 clients and more social proof in my niche.

Each video builds your social proof.

How would you feel if you were looking for a solution to a problem, got on youtube and there was a guy that made 50+ videos talking about how to solve your specific problem.

You would most likely watch all his content, become a fan, then buy.

It is becoming more and more impossible that your online business will succeed without a personal brand in todays age. Building a business without a personal brand in today’s age is becoming more and more impossible that

3/ Hire a manager

Once you get your first few clients and some good cashflow, your first hire should be a client success/account manager.

Managing clients can be a headache sometimes, especially at a big level.

It’s important to bring someone into your business who can be around you, see your day to day tasks, and then take those tasks off your shoulders.

As a owner it’s important to be able to:

• automate

• delegate

• eliminate

Your day to day tasks.

This will truly allow you to only focus on the most important and most leveraged tasks in your business.


Hope you enjoyed this one,

-Toussaint