Starting a business is hard.

You’ll need to go through the typical struggles everyone talks about in order to turn your “side hustle” online business into a true business of substance that is considered a cash cow.

For me it took longer than most, but looking back on it there were a few key phases that if I hit earlier I would’ve found myself in a better place much sooner.

My First Breakthrough

My first breakthrough was when I read the book $100 Million Dollar Offers By Alex Hormozi.

The common information that everyone knows now about how to build an offer felt like the biggest gem mines of information when I first read it.

I remember my eyes being glued to every single word on every page of the book. It felt like everything was about to finally make sense for me and I was finally going to be successful.

Before reading this book I had sent over 5,000 cold emails and had nothing to show for it.

So here’s what I took away from the book…

1. My Offer

You need to solve every single problem for your buyer.

Everything.

For my current target audience they have 5 key problems they need to solve:

So this means I had to build a solution mechanism around every single problem that my dream buyer was facing.

This way I could come to they with the “ultimate solution” and ultimately charge top dollar for my service.

So I spent all of my time building out my offer.

From helping my client’s build their offer,

To their lead gen infrastructure,

To booking the appointments for them,

And even helping them close deals,

I realized that if I wanted to be successful, I needed to solve the FULL GAP for my clients.

This way I could completely separate myself from my competition and differentiate myself.

2. Communicating My Value To The Market

Now that I had built my irresistible offer I had to learn the right way to effectively communicate my value to my market.

The truth is, it’s not what you say but how you say it.

I had to tell my prospects what they wanted, but give them the solution they needed.

Instead of talking about how awesome each aspect of my service delivery was, I only talked exactly about what they wanted.

More clients.

More money.

In reality, your prospects only care about 1 or 2 things MAX.

If you can speak their needs and their pain points to them EXACTLY, then they will buy from you.

I had to learn this the hard way.

During my sales presentations I was constantly talking about all these extra aspects of my offer and all these cool “tactics” and “bonuses” that were amazing, but not what my market truly cared about…

You have to be able to tell your clients what they want to hear on the front end, but ultimately provide them the full solution they need on the backend.

Never get on a sales call and exaggerate about how you will change their offer or give them the best tips and tricks in the world.

People don’t really care…

3. Sales

Lastly, sales was something I struggled with really badly.

Even after I started getting meetings, I didn’t close a deal for atleast my first 100 appointments.

Yeah, it was that bad.

I ended up spending a few thousand dollars on Jeremy Miners sales course.

It helped a good amount, but ultimately what will help the most is:

• Roleplay

• Taking live calls with real pressure

• Accurate sales training information

These are the three things that will turn any joe shmoe into a true sales beast.

Remember, on sales calls your tonality is very important.

Mimic your prospects (not word for word) but speak the way they speak.

This means if they say curse words, you say curse words.

If they talk very emotional and are having a bad day, you have a bad day with them (only during the call).

These three things are ultimately what helped me the most and are the cause for my exponential growth.

If you want me to implement the exact systems that helped my business grow during a free call then book a call using this link 👇

https://calendly.com/toussaintgilbert/toussaint-s-personal-calendar

Hope you enjoyed this one,

-Toussaint