The Real Reason Over 90% Of Businesses Fail (Your Idea of Business Is All Wrong).

Before you dive in, let's acknowledge a common scenario: You’ve been planning your big idea for weeks or even months and you’re finally ready to take the steps necessary to turn your big idea into reality!

You've watched all the Youtube videos on business success, followed industry leaders, and maybe even spent a few nights binge watching Iman Gadzhi.

Okay you’ve prepared enough, now let’s start… What’s the first step?

• More research?

• More youtube videos?

• Create a landing page?

• Spend time creating the best product/service?

• Protect your “great ideas” by registering your business name, logo, and slogan?

• Consult a lawyer and obtain his or her advice on how to best protect your business?

• Buy business insurance and “talk to an accountant or attorney” to make sure you’re not missing anything?

Like many, you might believe that a successful business starts with a bunch of busy work that makes you feel like a real business owner.

However, this couldn’t be farther from the truth.

This path often leads to burnout and disillusionment.

It will feel like you're running on a treadmill, going faster and faster, but you're not moving forward.

Yes, there are many ways to get busy with a new business, but none of that is more urgent. than making the first sale.

Making the first sale is critical for two reasons:

1. You need to create cashflow to keep your business going.

2. You will never really know whether your “big idea” is a good one until you give it the ultimate test in the market place.

Think of it this way: When you begin a new business, you have no idea whether your idea is good or bad.

The faster you find out, the better for you.

Most people know that they need to make money, but the thought of actually diving head first into the deep end and finding out whether your business is the real deal or just bologna is a scary one.

Instead, they wait for the perfect weather, until conditions are absolutely perfect for them to truly start making money with their business.

This is so terrible to your success that even the bible says you shouldn’t do it…

Ecclesiastes 11:4

So, what's the first step you would take if you were to start a real business tomorrow?

It's simple. Before you pour your heart, soul, and resources into your business, validate your idea.

Start by…

• Identifying a way or several ways to test your basic selling idea.

• Stocking up on the BARE MINIMUM of product, knowledge, resources, or merchandise you will need to make the test relevant.

Then, continue by…

• Selling at flea markets and art fairs.

• Doing some person-to-person selling to find out more about how the industry works and hopefully establish one or two customers.

And finally, fine-tune by…

• Making adjustments to your product selection, pricing, and merchandising, when such adjustments are easy and inexpensive to you.

Remember, you can’t build the absolute best product/service when you haven’t even sold to anyone as you don’t know what will work and what won’t work.

So in reality, nothing else truly matters other than making your first sale.

In the early stages, there is no more important question than:

“Can this business really work?”

and

“Can I really sell this product/service at a profit?”

Let's embark on this journey together. Your future success story starts today.

To your success,

Toussaint