It is Toussaint Gilbert

Today we’re talking about how I use science & psychology to make a bit over $100k+ per month

est. 1.5 min read

Deep Dive

Let’s start by defining each of these terms

When i say science i mean the data and math models we use to understand the health of our business.

When I say psychology i mean the elements of persuasion we incorporate to our business to increase our performance.

An example of this would be

Science: would be a metric such as the fact we have a 50% appt booking rate

Psychology: If we add certain things and elements of persuasion into our indoctrination sequence, more people will show up to our calls.

Make sense?

So if you don’t know I run my main agency and I also do coaching on the side.

My main agency currently has been doing $80k-$90k/mo for the past 3 months which is a bit shy of our record breaking $106k/mo from march

However, I also make $40k-$50k/mo from revenue share of the agency’s I partner with that do numbers like this:

So in this email i’ll tell you exactly how I make a bit over $100k/mo total from all my revenue streams by utilizing science & psychology

some important front end metrics you need to track then an example of using psychology to increase a metric

Here are some metrics:

• CPL (cost per lead)

• CPBC (cost per booked call)

• GFR (good fit rate)

• SUR (show up rate)

• SCR (sales conversion rate)

Great.

Now let’s take an example

We have a show up rate of 24%

Pretty abysmal, but many business owners find themselves in this exact situation because most people don’t create a reason for people to show up and speak with them.

Here’s two things I personally did when my show up rate was low:

1. Introduce a new indoctrination sequence
   
   I created a 9 step email sequence that hit prospects from many different angles.
   
   The angles I wanted to use were pain, time, effort, dream outcome & social proof
   
   Alex Hormozi’s value equation!

   

   
   So we put in emails that covered each of these and absolutely flooded them with our best case studies and testimonials.

2. Introduce multiple touchpoint angles
   
   It’s a known fact certain people prefer different methods of communication.
   
   Call, text, email, etc.
   
   So what we did was introduce voicemails, different sms sequences, and a new method of getting people to watch our VSL.
   
   This way it didn’t matter what their preferred method of communication was because we utilized ALL of them.

That’s all I got for this one…

How I Can Help?

Currently doing FREE 1on1 Consultations where i’ll help you with the following:

1. Let me productize your offer and help you build a full solution for your market  
2. Turn it into something tangible that we can build and outline once and repeat for every single customer.
3. For a high ticket price ($5k-$15k+).  
4. We’ll build out your full acquisition system so you can consistently hit the KPIs you need to sign clients effortlessly.
5. We’ll build your backend systems, service delivery, infrastructure, and operations so you can wake up to stripe notifications before breakfast.    

If this sounds interesting -> Find a slot to speak with me here.

The Process:

This will be done on a FREE 1on1 call where I’ll personally identify the gaps in your active/aspiring agency and give you advice & clarity on what you need to do to scale (no courses, no group calls)

- If it makes sense for you and you want to partner together, let’s get started by building out the foundational infrastructure of your company.

Hope you enjoyed this one,

-Toussaint