It is Toussaint Gilbert

(est. 2 min read).

Deep Dive

Here i’ll be sharing a “tactic” not a strategy…

This tactic we use at my agency that helped us increase our sales rates and decrease unqualified calls.

This sales tactic is what leads us to making

$30k weeks

6 figure months

Normally $3k-$5k days

but occasionally it will net us $15k in cash collected in a single day…

So what I want to talk about here is getting unqualified leads on your calendar or too little leads on your calendar

If you’re getting too many unqualified leads, you need to add funnel friction.

If you’re only getting 1-2 calls per week, you need to remove funnel friction.

To increase funnel friction:

• Be more direct in your ads by using very specific, targeted, language to call out only the specific people you want to click, and repel those you don’t want to speak to

• Do the same thing on your opt-in page & vsl

• Add more questions or more targeted and specific questions on your call booking survey

To decrease funnel friction:

• Be less direct and more broad in your ads, do not call out any specific people

• Use less targeted, less specific language

• Be less exact in your opt-in page and VSL

• Either remove questions or make questions less targeted and specific on your call booking survey

The real sauce comes when you utilize something called Survey Mathematics

Here’s how you use this.

There are 3 steps to this process:

1. Make sure your survey questions are multiple choice, not written answers. This allows us to quantify the data we are collecting

2. Take ATLEAST 250 sales calls. DO NOT cancel any calls. Only cancel the obviously terrible prospects you receive, besides that take every call.

3. Create a spreadsheet that has a tab for each question and each answer. For example, you can see the income bracket each lead selected when they booked a call with you.

Once you have this list of people who selected answers, you check and see how many of them bought AND the total cash collected that each individual group brought in.

This tells us based on brackets/groupings which calls should be prioritized as we will know they are extremely profitable and proven to buy.

For example, we have a income bracket option of $5k-$10k that a prospect can select.

We also have $0-$500 and $50k-$100k

Based on our data, our team figured out we should prioritize these calls mainly the $5k-$10k clients as they are extremely profitable and proven to buy.

Our data also showed that the $0-$500 group rarely bought, and that the $50k-$100k group often did buy but the sales cycles were longer than the $5k-$10k group.

This data allowed us to cancel, move, and add certain calls onto a calendar so that we only took perfect fits.

At the end of the day, the result was an additional $15k in cash for the company.

How I Can Help You

If you’re ready to actually make this “agency thing” actually work…

Please allow me to do the following:

1. Let me productize your offer and help you build a full solution for your market  
2. Turn it into something tangible that we can build and outline once and repeat for every single customer.
3. For a high ticket price ($5k-$15k+).  
4. We’ll build out your full acquisition system so you can consistently hit the KPIs you need to sign clients effortlessly.
5. We’ll build your backend systems, infrastructure, and operations so you can wake up to stripe notifications before breakfast.  
6. I only get paid when you make money (Allow me to become your partner).  

If this sounds interesting -> Find a slot to speak with me here.

The Process:

I'm currently doing walkthrough & implementation calls where i’ll design your 120 day business roadmap and show you how to implement the system that personally scaled me to $106k/mo

- If it makes sense for you and you want to partner together, let’s get started by building out the foundational infrastructure of your company.

Hope you enjoyed this one,

-Toussaint