It is Toussaint Gilbert

Today we’re going to talk about how to play with the big guys.

(est. 2 min read).

Deep Dive

The market doesn’t see your service as a premium solution.

If you wan’t to know if your offer is commoditized, simply look at your price.

If you’re charging $500-$1500 retainers or up front fees, it means your offer is commoditized.

Low ticket retainers always signal commoditized offer.

In 2022 when I first started smma all I knew was “get people to pay me to run their ads”

the issue?

The entire world was doing the same thing.

Imagine we’re selling water to our market.

The only issue is they can get that water anywhere they want since it’s easily accessible and most people are selling the same thing.

So what does this mean?

The demand for the solution drops.

When the demand drops, people aren’t willing to pay much for a solution they don’t have demand for or for a solution they know they can get anywhere.

So what do we need to do?

Instead of offering the mechanism as a solution, “Facebook ads for businesses”

you want to offer a direct result, “10+ high ticket clients every month”

Then, focus on building a unique way to get that result.

Lastly, get as much attention and go to market with your solution.

This is the easiest way to separate yourself from the market, yet no one does it.

Once you do this, you’ll stop feeling like a slave to clients who don’t pay your worth.

Toussaint