It is Toussaint Gilbert

Today we’re talking about how to create value innovation and separate yourself from the m

est. 1.75 min read

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Deep Dive

Cost is what you pay

Price is how much money a seller asks

Value is what it is worth

When we create offer’s for our customers, we want to focus on value

We do this through utilizing Value Innovation.

Value innovation is created when an offer includes utility, correct pricing, and unique positioning.

You do this by understanding combing Overall Market desires with the unique problems faced by a niche, and then eliminated Overall Market Problems.

I’m currently working on a formula to define how to consistently create Unique selling propositions for any target market which will be released to the public in the near future.

But for now if you can understand the most common Market Problems which are:

• Burnout

• Can’t Scale

• Bad Offer

• Lack of Time

• Lack of Resources

• Business Slavery

• Low Close Rate

• Low Appt Booking Rate

As well as understand the most common Market Desires which are:

• Wanting more time

• Wanting more Sales

• Wanting ore Freedom

• Wanting More growth

• An innovative solution

• Advantage over Competitors

• Big Personal Brand

Then understand the unique pain points that your niche faces

Ex of brick & mortar issues:

• Struggles to book appointments and get them to actually show up to the appointment.

• Can’t upsell high ticket backend offers

• Can’t generate enough attention to reach new clientele

Then this will allow you to come up with a unique solution for your market that resonates with them completely.

Of course, by creating innovative value for your market you will receive all the benefits such as:

• Charging more money up front

• Generating better client results

• Eliminating competition

This is why it’s so important you absolutely nail value innovation in your offer.

How I Can Help You

If you’re ready to actually make this “agency thing” actually work…

I’ve made a quick free training on how to do the following:

1. How to productize your offer and build a full solution for your market  
2. Turn it into something tangible that we can build and outline once and repeat for every single customer.
3. For a high ticket price ($5k-$15k+).  
4. Build out your full acquisition system so you can consistently hit the KPIs you need to sign clients effortlessly.
5. Build your backend systems, infrastructure, and operations so you can wake up to stripe notifications before breakfast.  

If this sounds interesting -> Watch This Free Training Here.

Hope you enjoyed this one,

-Toussaint